Giveinstead.sg and Giving.sg Partner to Inspire a Culture of Birthday Giving

Giveinstead.sg is proud to announce its partnership with Giving.sg, Singapore’s leading charitable giving platform, to make birthday giving more accessible, meaningful, and impactful than ever before.

Together, the two organisations hope to inspire a new culture of giving, one where birthdays become more than personal celebrations, but opportunities for family and friends to come together in support of causes that matter.

Every day in Singapore, thousands of birthdays are celebrated. Through this partnership, Giveinstead.sg and Giving.sg believe these everyday moments hold extraordinary potential to strengthen communities, support charities, and cultivate a lifelong habit of generosity.

Turning Celebrations into Lasting Impact

Rather than receiving traditional gifts, celebrants can now dedicate their birthdays to a charity close to their hearts and invite loved ones to celebrate by making a donation instead.

Through Giveinstead.sg‘s free charity concierge service, celebrants receive personalised support every step of the way. The team helps identify a meaningful charity, creates and customises the fundraising campaign on Giving.sg, manages the setup and logistics, and provides ongoing guidance throughout the fundraising journey. Family and friends simply make their donations securely through Giving.sg, with every dollar going directly to the selected charity.

By making charitable giving simple, joyful, and accessible, the partnership empowers more Singaporeans to transform everyday celebrations into opportunities to create lasting social impact.

Building a Culture of Everyday Giving

The collaboration is a shared vision to weave generosity into the social fabric of Singapore.

Birthdays are among the few occasions when people naturally come together to celebrate someone they care about. By transforming these moments into opportunities for giving, the partnership encourages kindness not as an occasional act, but as an everyday part of life.

Each birthday fundraiser may begin with one individual, but its impact extends far beyond a single celebration. It introduces new donors to charities, strengthens community connections, inspires conversations about giving, and demonstrates how small acts of generosity, multiplied across thousands of celebrations, can create lasting social impact.

A Shared Vision for a City of Good

“Giving doesn’t always have to begin with grand gestures,” said Shoken Tsurumaru, Founder of Giveinstead.sg.

“Sometimes it begins with a birthday. Our hope is that one day, choosing to support a charity instead of receiving gifts will feel just as natural as celebrating with cake, family, and friends. If every birthday becomes an opportunity to give, together we can build a kinder, more compassionate Singapore.”

By combining Giving.sg‘s trusted fundraising platform with Giveinstead.sg‘s personalised concierge service, the partnership lowers the barriers to charitable giving while helping more Singaporeans discover the joy of giving through life’s celebrations.

As Singapore continues its journey towards becoming a City of Good, Giveinstead.sg and Giving.sg hope to inspire a future where generosity is not reserved for special campaigns or festive seasons, but woven into everyday milestones and shared by communities across the nation.