About Giveinstead.sg

Reimagining Gift-Giving in Singapore

Founded in 2023, Giveinstead.sg is a non-profit initiative that helps people turn celebrations into opportunities for charitable giving.

We were born from a simple insight: many people want to give back, but time, effort, and uncertainty often get in the way. At the same time, birthdays and celebratory occasions already bring people together in a spirit of generosity. Giveinstead.sg was created to connect those moments with giving, making generosity simple, low-barrier and fuss-free, and helping turn goodwill into real and lasting impact.

We help people create fundraisers for birthdays, weddings, and special occasions, inviting friends and family to support causes close to their hearts instead of giving traditional gifts. A ground-up initiative registered with Giving.sg, we offer a free, fully volunteer-run concierge service, with every dollar raised going directly to your chosen charity.

Many of the causes supported through Giveinstead.sg address important social needs such as healthcare, eldercare, and youth development, where community support plays an important role alongside public systems. By making celebrations more meaningful, we help people give back to the community and support those who need it most.

Why Giveinstead.sg?

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Fundraisers Held

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Lives Touched

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Total Amount Raised

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Number of Donors

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Number of Countries

Our Founder

Giveinstead.sg was founded by Shoken Tsurumaru, a student at United World College of South East Asia who is passionate about reimagining how generosity can be integrated into everyday life. 
 
Inspired by the belief that birthdays, weddings, and other milestones can become opportunities to do good, he created Giveinstead.sg to make celebratory giving simple, transparent, and meaningful. He observed that while many people genuinely want to give, they often do not know where or how to start. At the same time, celebrations already bring people together in a spirit of generosity. Giveinstead.sg was created to connect those moments with giving, helping to harness that goodwill and turn it into real and lasting impact.
 
Shoken’s work has been recognised both locally and internationally. He is a finalist of the President’s Volunteerism & Philanthropy Awards in Singapore and a recipient of the Icons of Change International Award 2025. His vision is to build a culture in which giving becomes a natural expression of joy and solidarity, and celebratory giving becomes a meaningful way for people to come together, connect, and create a lasting impact in the community.
Reduce wastage, increase giving!

Our Charitable Giving Concierge Service

Our free concierge service aims to match you with a charitable cause to which you feel a strong connection; and help you find the best way to contribute to it, either through a general fundraiser or a customised project.

Do Good for the Community Together

Make celebrations even more special by inviting people celebrating with you to help the less fortunate!

Customise Your Own Gift of Charity

Find a cause that you feel strongly for and contribute in a way that is most meaningful to you.

Prevent Gift Wastage

Give to those in need instead of getting gifts you don't need.

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